Inequality Publication of Local Communities in Local Paper

The development of new technology such as internet and social media makes the future of the paper industries are getting worse. Local media does not immune from the phenomena. Serving to its communities is one of the strategy to be survive. It is done by several papers in Java Island. One of them is Suara Merdeka daily. How did this paper actualize its strategy on its framing content? Describing the frame of the information which was used to serve its communities was the main objective of this research. A framing theory and framing analysis in constructive paradigm was used to answer the problem. The content of Suara Merdeka daily was chosen purposively to get the evidence. There were some rubrics that contained the service to communities namely “Fokus Jateng”, “Liputan Khusus”, “Telisik”, “Spektrum”, “Her Spirit”, “Jalan-jalan”, “Layar”, “Trending Topic”, and “Hello Kampus”. The result showed more information framing on news than another framing. Besides, a certain education institution was published more than others. There was an unequal treatment to communities to be published in the paper. It is suggested, in the future, the paper should give the same treatment to its communities.