What’s being recommended to patients on social media? A cross-sectional analysis of alopecia treatments on YouTube®

'Alopecia' is an umbrella term encompassing diverse types of hair loss. Harries et al. identified that after diagnosis in primary care, 1 in 4 people with alopecia areata (AA) are referred for specialist dermatology review and that specialist referral rates are lower in people from more socially deprived areas.1 Additionally, patients in lower socioeconomic groups attend primary care less frequently subsequent to diagnosis compared with those in higher groups.1 AA can lead to social stigmatization and severe psychological morbidity,2 and this may also apply in other forms of alopecia.