Curadoria digital no contexto artístico e cultural: possibilidades de reuso de dados de arte

Objective: Through the initiative of various institutions, many cultural collections have been digitized, generating materialthat has great potential for reuse. These digital art data valuable assets that, stored in repositories in cultural institutions,need visibility and dynamism. This research seeks to identify what are the types of reuse performed in culturalinstitutions, based on the principles of Digital Curation.Methods: The research starts from a specific sample of aggregators / institutions present in Europeana Collections.From specific stipulated requirements, four institutions were selected. A survey of existing practices was carried out, aswell as its subsequent systematization into seven categories based on the Digital Curation literature, namely:Aggregations, Collaborative Space, Online Curation, Education, Scientific Research, Computer Applications andCommercial Services.Results: It was found that one of the four selected institutions practices all categories of reuse and the other institutionspractice three or more of the investigated activities. Sixteen types of reuse of art data were identified, such as: productionof materials derived from images, reinterpretations, fields for comments, algorithmic recommendation programmingthrough data provided by the visitor, online exhibitions with internal and external/collaborative curation, etc.Conclusions: The expansion to the digital world of the collections of cultural institutions results in new possibilities ofservices, products, entertainment, educational action and research. Moreover, they create a closer relationship andinteraction with the public, stimulating local visitation. That expansion provides contact with valuable collections, takingthe elite status away from large collections and promoting the visibility of collections of local cultures. It can also fosterthe creative industry and enhance the work of the information units belonging to cultural institutions.