What's Changed and What's Stayed the Same

Philanthropic resources can help the nursing profession and nurses advance the health of the nation. While progress has been made by nursing organizations, primarily in academia, to fundraise for nursing-focused projects over the last 20 years, nursing receives little of the total annual US giving. The American Nurses Foundation's recent expansion provides an example of changes in philanthropy within the context of how the core principles of fundraising and market change can leverage giving for nursing activities and nurses.