USING DIFFERENT TOOLS FOR ANALYSIS OF POPULARITY AND EFFICIENCY OF A BUSINESS PROJECT IN THE MEDIA MARKET

Authors :: N. V. Gamayunov
N. V. Mategorin
Source :: Стратегии бизнеса, Vol 0, Iss 4, Pp 15-17 (2019)
Publication Year :: 2019
Publisher :: Real Economy Publishing House, 2019.
Abstract: The proposed article is devoted to the study of basic tools for analyzing the popularity and effectiveness of a business project in the market in the field of media entrepreneurship. The most common and used tools are listed.

Subjects :: Knowledge management
HF5001-6182
business.industry
target audience
Popularity
advertising campaign
semantic core
competitors
competitor analysis
business project
swot analysis
Business
General Economics, Econometrics and Finance

Tools