(Un)wanted Fish: Potential Consumers’ Acceptability of Landings in the Portuguese Case

The Landing Obligation (LO), introduced in 2015 by the Common Fisheries Policy of the European Union (EU-CFP), has been subject to a transitional period until recently. The rationale behind the measure is that all fish species subject to a total allowable catch (TAC) must be landed to increase the sustainability of fishing activities. Through the analysis of official statistical data, it is possible to find out which species of fish were landed and their relative importance, including their monetary value, and verify the potential for consumer acceptance. Some insights are drawn from the interconnection between these three factors (i.e., social acceptability, landings of main fish species, and their market value) with empirical results and the scientific literature using data from Portugal.