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GALA brand and resources transfer plan

Authors :
Westera, Wim
Berta, Riccardo
Moreno-Ger, Pablo
Bellotti, Francesco
Nadolski, Rob
Padrón-Nápoles, Carmen
Boyle, Elizabeth
Beligan, Daniel
Baalsrud Hauge, Jannicke
Welten Institute
RS-Research Program Welten Onderzoeksprogramma (WO)
Publication Year :
2014

Abstract

During Year 3, the Serious Games Society (SGS) started its public activities and it is poised to be one of the main legacies of the GALA project. In its attempt to gather researchers, the SGS was born with its own websites and social media outlets (a Twitter account, a Facebook page, etc.). As Year 4 represents the transition from the network (GALA) towards the future (SGS), WP9 will perform a brand transition across the web media involved, moving from the former GALA-branded accounts towards more the more sustainable SGS-branded accounts. This document describes the plan to perform this transition, indicating the action points to be taken in each of our existing media components.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.narcis........5a2b3bdd830c9557da4f9878d636d0af