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BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS

Authors :
Bargoni, Augusto
Bertoldi, Bernardo
Giachino, Chiara
Santoro, Gabriele
Publication Year :
2020
Publisher :
EuroMed Press, 2020.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od.......970..7454ca5581d2bac61a45ef9338f1d021

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