Advertising in a digital media environment (ADME): An interdisciplinary approach to a user-centered advertising model for IDTV

Authors :: Berte, K
Vanhecke, K
Pelssers, J
Holvoet, W
Pessemiers, T
Jans, Greet
Verbrugge, V
Deryckere, T
Martens, L
Leroux, P
De Turck, F
Demeester, P
De Bens, E
Urban, A
Sapio, B
Turk, T
Urban, A.
Sapio, B.
Turk, T.
Publication Year :: 2008
Publisher :: Budapast, 2008.
Abstract: ispartof: pages:123-131 ispartof: Digital Television Revisited. Linking Users, Markets and Policies. Workshop proceedings, COST Action 298 ‘Participation in the Broadband Society’. pages:123-131 ispartof: COST Action 298 ‘Participation in the Broadband Society’ location:Budapest status: published

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