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Seeking relief from negative emotions: Customer revenge as a self-control conflict

Authors :
Gemtou, Eleni-Maria
Hang, Haiming
Source :
Gemtou, E-M & Hang, H 2017, ' Seeking relief from negative emotions: Customer revenge as a self-control conflict ' Paper presented at 2017 Summer American Marketing Association Conference, 4/08/17-6/08/17, .
Publication Year :
2017

Details

Language :
English
Database :
OpenAIRE
Journal :
Gemtou, E-M & Hang, H 2017, ' Seeking relief from negative emotions: Customer revenge as a self-control conflict ' Paper presented at 2017 Summer American Marketing Association Conference, 4/08/17-6/08/17, .
Accession number :
edsair.od......1378..491fec810a00c91520fe581d69f655cf