Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español

This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector.