Back to Search Start Over

In-game advertising in multi-player online role playing games : the effects of customization

Authors :
Verberckmoes, Shana
Poels, Karolien
De Pelsmacker, Patrick
Dens, Nathalie
Herrewijn, Laura
Source :
Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
Publication Year :
2015

Details

Language :
English
Database :
OpenAIRE
Journal :
Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
Accession number :
edsair.od......2097..41540712722d4bad2d7fbb72f21840c5