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In-game advertising in multi-player online role playing games : the effects of customization
- Source :
- Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
- Publication Year :
- 2015
- Subjects :
- Computer. Automation
Economics
Mass communications
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
- Accession number :
- edsair.od......2097..41540712722d4bad2d7fbb72f21840c5