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Risks of CRM implementation projects

Authors :
Janků, Martin
Fortinová, Jana
Pour, Jan
Publication Year :
2013
Publisher :
Vysoká škola ekonomická v Praze, 2013.

Abstract

Main goals of this paper are identification, examples and recommendations on elimination of CRM implementation project risks. Author used his professional experience from taking part on CRM implementation project which magnifies relevace of recommendations mentioned at the end of practical chapter.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..12374aa2d6279c3855e3ba15d093ae2a