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Change of company strategy as a consequence of economic crisis

Authors :
Tkáčová, Barbora
Švecová, Lenka
Jašek, Jan
Publication Year :
2009
Publisher :
Vysoká škola ekonomická v Praze, 2009.

Abstract

The content of my bachelor thesis is a theoretical description of basic terms relating to strategic management and kinds of strategic analysis to be applied especially in times of economic instability. In the practical part, I tried to propose changes in the strategic management of a particular small engineering firm, affected by the current economic crisis.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..162c8a304acc8ee47521ed10d6e9e91e