Business plan: Event agency targeting at international customer base

The goal of this master´s thesis is to create a complex business plan for event agency situated in Prague but targeting not only locals. The business plan was written for internal use of its author to assess the profitability and feasibility of the business idea. The author used several reference literature resources. The actual business plan is to be found in the practical part. The whole structure follows the frame and information researched in the theoretical chapter of the thesis. The main chapters of the plan include the description of market opportunity, marketing strategy, financial plan and analyses of the market, competition and risks.