Analysis of the marketing activities of the selected e-shop

The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.