The analysis marketing activities of the e-shops in selected segment

The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.