Defining a strategy for a small and medium-sized czech company to enter the Danish market

Authors :: Peťovský, Tomáš
Cejthamr, Václav
Dědina, Jiří
Publication Year :: 2008
Publisher :: Vysoká škola ekonomická v Praze, 2008.
Abstract: The purpose of this master thesis is to define a market entry strategy into Denmark for a SME from Czech republic. The thesis includes a complex analysis of the danish entrepreneurial environment and defining a strategy how to enter the market. The thesis intends to be a useful guide for Czech SME's how to expand on this market.

Subjects :: vstup na zahraniční trh
mezinárodní obchod
expanding on a foreign market
denmark
dánsko
strategy
entering a foreign market
malý a střední podnik
international trade
small and medium-sized company
strategie
SME

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