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Media Influence on Behavioral Aspects of Individuals in the Time of Economic Growth and Decrease

Authors :
Šulc, Martin
Hubinková, Zuzana
Kašparová, Eva
Publication Year :
2014
Publisher :
Vysoká škola ekonomická v Praze, 2014.

Abstract

The subject of this bachelor thesis is the investigation of media influence on Behavioral Aspects of Individuals in the time of economic growth and decrease. The theoretical part deals with related economic issues, functioning of mass media and a methods of interfernce used by mass media institutes. The practical part continues into the findings of the theoretical part, its goal is, by distributing a questionnaire, finding the level of mass media influence and how the individuals percieve mass media. In the last part of this bachelor thesis are summerized practical recommendations for increasing the public awareness on this very topic.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..8747937946a581ab0542cc0544ecf519