Business plan - fitness center

Title: Business plan - fitness centre Objectives: The main objective of this thesis is to develop a business plan of the newly emerging CrossFit Gym in downtown of Mladá Boleslav and to verify the feasibility of the project. Methods: First part includes theoretic basis needed for understanding this issue. There are important terms, structure and principles explained in this part. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a first CrossFit gym i Mladá Boleslav showed that the gym has potential to succeed and prosper in the market. All analysis results are displayed using tables. In comparsion with competitors it offers new, trendy product. Price is higher than the competitors, but comparable to other CrossFit gyms in the Czech Republic. It offers to customers less space highly adapted and equipped for thy type of training. Keywords