Analýza vlivu pirátství na filmový průmysl

By the use of questionnaire, which was filled by 516 college students, was performed an empirical study investigating impact of digital piracy on sales displacement and consumer surplus. Firstly, based on the knowledge gained from theoretical literature this thesis assesses: piracy of films increases consumer surplus by 393 CZK per capita in observed data sample. Secondly, there is a negative relationship between the first unpaid consumption which reduces paid consumption by approximately 0.06 unit. However, the second unpaid consumption increases paid consumption by 0.71 unit. These findings suggest strong influence of sampling and network effect, while both are largely caused by the possibility of digital piracy. Therefore, unpaid consumption may increase movie industry sales. Overall, this thesis concludes that digital piracy increases consumer surplus and movie market sales.