Analysis of Demand Determinants of Work and Travel Programme

Thesis is devoted to Work and Travel programme, specific form of exchange visit to United States of America. The set goal is to identify main determinants of czech students demand for this programme, specificically to find what is the role of exchange rate between dollar and czech crown. Another goal is to analyze one of the major agencies new pricing policy and find out, whether this change brought any benefit to company in a sense of client increase. Focus is also on impact on customers response to this change. Results are that for anylizing the demand there is not enough data available causing that used models are not significant. When analyzing new pricing policy impact, it appears that there is a positive effect on amount of clients present and that it changed customers behaviot in a sense of earlier registration.