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Methods of customer lifecycle optimisation

Authors :
Hlaváčová, Linda
Střížová, Vlasta
Chytilová, Marie
Publication Year :
2015
Publisher :
Vysoká škola ekonomická v Praze, 2015.

Abstract

If the e-shop wants to have loyal customers, they have to begin actively build the relationship with them. This master thesis discusses the methods by which can e-shop start working on building a strong customer relationship and put it in the context of modern trends in online marketing and current advanced communication technologies. Customer lifecycle optimisation which is closely related with data analysis, communication, online marketing and business process improving is not yet very known topic in the Czech Republic. It is so despite the methods aren't difficult to learn new tools or other entry barriers. Master thesis should provide the e-shop owners and their marketers with comprehensive guide how to apply the knowledge about the customer lifecycle to their e-shop.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..e20bd1ebcc3005527e951c47367c553b