Bank products and services as perceived by students of University of South Bohemia

The name of this bachelor thesis is Bank Products and Services as Perceived by Students of University of South Bohemia. It deals with financial product in terms of marketing mix in field of financial services. In the first part are product's features and life cycle described The focus is on financial products, which are provided to students. Products are measured through questionnaires directed to target group. Target group are students of the South Bohemian University. Questionnaires are sent to the students from all faculties. The research results are processed in charts. In the next part of practical part, proposals for improvement of ČSOB products and services are listed.