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Extraction de signaux comportementaux d'utilisateur et prédiction de conclusion de vente
- Source :
- Extraction et Gestion des connaissances, {EGC} 2021, Extraction et Gestion des connaissances, 2021, Jan 2021, Montpellier, France. pp.511-512
- Publication Year :
- 2021
- Publisher :
- HAL CCSD, 2021.
-
Abstract
- National audience; The deal closure prediction problem consists in the estimation of the probability of transforming an opportunity t a customer. This prediction is often performed based on the client data entered to a CRM system. However, these data and the methods built upon them lack consequential data about document reading behaviour of users. In this project in collaboration with a company specialised in document tracking, we aim at proposing an approach to extrac tuser behaviour signals allowing to enhance the results of deal closure predict
- Subjects :
- [INFO.INFO-IR]Computer Science [cs]/Information Retrieval [cs.IR]
Subjects
Details
- Language :
- French
- Database :
- OpenAIRE
- Journal :
- Extraction et Gestion des connaissances, {EGC} 2021, Extraction et Gestion des connaissances, 2021, Jan 2021, Montpellier, France. pp.511-512
- Accession number :
- edsair.od......2592..b4a4892d9bc62f4db99bca478620f5b1