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Applying integrated marketing communications for the success of brand’s communication : the case of Super Bock Stout’s Campaign
- Source :
- Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
- Publication Year :
- 2017
-
Abstract
- Submitted by Margarida Vilhena Carvalho (mvc@ucp.pt) on 2021-12-06T18:04:42Z No. of bitstreams: 1 201748290.pdf: 38424148 bytes, checksum: c98068cd305455cac144612e06735090 (MD5) Made available in DSpace on 2021-12-06T18:04:42Z (GMT). No. of bitstreams: 1 201748290.pdf: 38424148 bytes, checksum: c98068cd305455cac144612e06735090 (MD5) Previous issue date: 2017-07-25
Details
- Language :
- English
- ISSN :
- 20174829
- Database :
- OpenAIRE
- Journal :
- Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
- Accession number :
- edsair.od......3056..75c237059625833902054c26e65599db