Applying integrated marketing communications for the success of brand’s communication : the case of Super Bock Stout’s Campaign

Authors :: Aires, Mariana Mota Coelho Machado
Machado, Joana Pinto Leite César
Source :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Publication Year :: 2017
Abstract: Submitted by Margarida Vilhena Carvalho (mvc@ucp.pt) on 2021-12-06T18:04:42Z No. of bitstreams: 1 201748290.pdf: 38424148 bytes, checksum: c98068cd305455cac144612e06735090 (MD5) Made available in DSpace on 2021-12-06T18:04:42Z (GMT). No. of bitstreams: 1 201748290.pdf: 38424148 bytes, checksum: c98068cd305455cac144612e06735090 (MD5) Previous issue date: 2017-07-25

Subjects :: Communication tools
Integrated marketing communications
Offline
Online
Brand
Consumer brand relationship
Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Language :: English
ISSN :: 20174829
Database :: OpenAIRE
Journal :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Accession number :: edsair.od......3056..75c237059625833902054c26e65599db

Tools