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Estratégias digitais para alcançar nichos de mercado

Authors :
Rodrigues, Ana Catarina Pereira
Melo, Ricardo
Source :
Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Publication Year :
2019

Abstract

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Subjects

Subjects :
Gestão
Digital consumer
User centered design
Online marketing strategies
Marketing de nicho
Estratégia digital
Design centrado no utilizador
Digital strategy
Estratégias de marketing online
Niche market
Consumidor digital

Details

Language :
Portuguese
Database :
OpenAIRE
Journal :
Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Accession number :
edsair.od......3056..79f7b778ef6bf737d9062a31f79e92d1

Tools

Authors Abstract Subjects Details