Cultural Associations in the Italian-Language Media as a Means of Audience Manipulation by Right-Wing and Centre-Right Politicians

Статья посвящена изучению культурно-специфических элементов в италоязычном медиапространстве в сфере политической коммуникации. The article studies culture-specific elements in the Italian-speaking media space in the field of political communication. The aim of the study is to identify culture-specific elements in the political discourse of Italy, as well as to analyze the mechanisms of manipulating the audience of these elements as means of appealing to traditional values in order to win the support of the mass voter.