Analiza različnih oblikovalskih pristopov pri oblikovanju celostne grafične podobe

V diplomskem delu smo se osredotočili na proces oblikovanja celostne grafične podobe. Namen diplomskega dela je bil oblikovati in primerjati dve različni celostni grafični podobi v dveh različnih slogih in poiskati končno rešitev za naročnika. V teoretičnem delu diplomskega dela smo bralcu predstavil celostno grafično podobo in njeno zgodovino ter razvoj. Temu je sledila razlaga elementov, ki sestavljajo celostno grafično podobo, in njihove vloge ali funkcije znotraj celostne grafične podobe. Bralcu smo nato predstavili proces priprave na projekt oblikovanja celostne grafične podobe. V tem segmentu je bil prikazan referenčni trikotnik, ki opiše praktično vrednost dobre celostne grafične identitete, kako le-ta vpliva na ugled podjetja ali blagovne znamke in s tem neposredno tudi njuno uspešnost. Teoretični del smo zaključili z analizo celostne grafične podobe s psihološkega vidika. Predstavljen je bil vpliv psihologije na oblikovalske odločitve, ko pride do grafičnih likov in barv, ter kako določiti ciljno občinstvo, na katero lahko osredotočimo svoje oblikovanje. Teoretičnemu delu je sledil eksperimentalni del, v katerem smo predstavili pripravo na oblikovanje celostne grafične podobe in metode dela, ki smo jih pri tem uporabljali. V naslednjem delu diplomskega dela smo predstavili rezultate dela in naredili njihovo analizo. Bistvo tega dela je oblikovanje in predstavitev dveh celostnih grafičnih podob z različnima slogoma. Vsaka izmed celostnih grafičnih podob je bila nato predstavljena in razložena v petih sklopih, in sicer: logotip, pisave, barve, aplikacije in vizualizacije produktov. Za vsakega od predstavljenih elementov so bile poleg razlage oblikovalskih odločitev in mišljenja priložene tudi slike. Nato smo sestavili anketo in na podlagi njenih rezultatov bralcu predstavili zaključke in izvlečke raziskave ter določili najboljšo izmed rešitev za naročnika. In his diploma thesis we focused on the process of designing a corporate visual identity. The core purpose of the diploma thesis was to design and compare two separate corporate visual identities in two different design styles and find a final solution for the client. The theoretical part of the diploma thesis presented corporate visual identity including its history and progression. This was followed by an explanation of the elements that make up a corporate visual identity where their role and function were also presented. The next segment presented the process of the preparation and research needed before designing a corporate visual identity. This segment presented the reference triangle which describes the practical value of a corporate visual identity and its direct connection with the image and successfulness of a company or a brand. The theoretical part concluded with an analysis of the psychological aspect of a corporate visual identity. It presented the influence psychology has on our design decisions when it comes to graphics and colours. It also provided information on how to create a target audience for our specific project. The theoretic part was followed by the experimental part which focused on the preparation needed for designing a corporate identity and the methods and tools we used in the process. The next part of the diploma thesis presented the results and analysis of our work. It focuses on designing and presenting two corporate visual identities with different design styles. Each of the two created visual identities was then presented in five segments: logotype, typography, colours, applications, and product visualisations. For every one of the mentioned segments an explanation of our thinking and decisions was presented alongside the pictures of the design. After that we made a poll and from its results conclusions were drawn and the best of the two solutions was selected for the client.