The impact of guerrilla vs. traditional marketing communication on consumer attitudes

Subjects

Subjects :

advertisement
research
oglas
consumer behaviour
comparisons
udc:339.138
poslovno komuniciranje
business communication
marketing
komparacije
types
vedenje potrošnikov
raziskave
advertising
oglaševanje
trženje
tipi

Details

Language :

English

Database :

OpenAIRE

Accession number :

edsair.od......3505..a1755fe77c713b6449c3137c1251c845