Analiza in primerjava kozmetičnih embalaž

Embalaža je usklajen sistem, sestavljen iz kakršnihkoli materialov, ki se uporabljajo za pripravo blaga, zaščito izdelkov, transport, distribucijo, dostavo in predstavitev. Je pomemben dejavnik pri prodaji kozmetičnih izdelkov in močno vpliva na njihovo funkcionalnost ter prepoznavnost znamke. Kozmetična embalaža ima široko množino materialov, ki so v uporabi, vsak pa ima svoje prednosti in slabosti. Kljub temu so še danes uporabljene skoraj vse vrste embalaže, najmanj pa je lesene in tekstilne. Namen diplomskega dela je bila izdelava kozmetične embalaže, izdelane po principu ekološkega oblikovanja. Cilj naloge je bil načrtovati in izdelati embalažo, ki bo vključevala eko dizajn in na koncu dati smernice omenjenega oblikovanja za tovrstno embalažo. V diplomskem delu je predstavljena splošna embalaža, kozmetična embalaža in vrste njenih materialov. Prav tako so obravnavane prednosti in slabosti posameznega materiala, hkrati pa tudi razmislek kako izbrati pravi material. Narejena je bila analiza kozmetičnih embalaž naravno certificiranih in konvencionalnih znamk ter primerjava in opredelitev glede na Gutenbergov diagram in princip Gestalt. V eksperimentalnem delu so predstavljeni idejna zasnova za prototip škatel, izbrani materiali in izdelana prototipa ekološko naravnane parfumske embalaže in darilne embalaže z nekaj dodane vrednosti in grafične dodelave. V razpravi sta prototipa škatel še grafično predstavljena, opisani so problemi in izzivi pri izdelavi ter zapisane smernice za oblikovanje ekoloških embalaž. V zaključku diplomskega dela je ugotovitev, da izdelava embalaže od začetka do konca ni enostaven in hiter korak ter da je pomembnih veliko dejavnikov, ki vplivajo na končni izdelek. Opravljena so bila pridobivanja informacij iz podatkovnih zbirk Web of Science, DIKUL – Repozitorij UL, Espace Net in Scopus. Packaging is a coordinated system made up of all kinds of materials, used for the preparing goods, protection of products, transport, distribution, delivery and presentation. It is an important factor in the sale of cosmetic products and influences its functionality and brand recognition. Cosmetic packaging has a wide range of materials that are in use, and each has its advantages and disadvantages. Nevertheless, almost all packaging is still used today, the least being wooden and textile. The purpose of the diploma thesis was the production of cosmetic packaging, made according to the principle of ecological design. The aim of the task was to plan and produce packaging that will include eco-design and finally guidelines for the design for this type of packaging. The diploma thesis generally presents packaging, cosmetic packaging and types of its materials. The advantages and disadvantages of each material are also discussed, as well as how to choose the right material. An analysis of cosmetic packaging of naturally certified and conventional brands was made, as well as a comparison and definiton according to the Gutenberg diagram and the Gestalt principle. In the experimental part, the conceptual design of the prototype of the boxes, selected materials and the prototype of the ecologically oriented perfume packaging and gift packaging with some added value and graphic finishing are presented. In the discussion the prototypes of the boxes are also graphically presented, the problems and challenges in their production are described, and guidelines for the design of ecological packaging are written down. To conclude the diploma thesis it is stated that the production of packaging from the very beginning to the end is not an easy and quick step and that many factors that affect the final product are important. The information was obtained from the data collections like Web of Science, DIKUL – Repozitorij UL, Espace Net and Scopus.