Dominare le nuove sfide della trasformazione digitale: dagli strumenti alla strategia

For two decades now, digitalisation processes have been transforming our societies and our economic systems. The world of cultural heritage is no exception. Essentially perceived as a technical innovation, digitization appeared (pre-Covid) as the natural evolution of practices, with particular emphasis on aspects related to better conservation of heritage. The Covid-19 pandemic represented a significant, albeit disorderly, rupture and acceleration of this path, in particular in response to the need to adapt to the restrictions on social life and mobility that characterized the 2020-2021 period. Today, in the post-pandemic phase, it is important to analyze the new conditions in order to prepare a long-term strategic vision. Previous studies show the lack of formalized strategic plans, therefore more in-depth, and recent investigations reveal a need for strategic support, for example in museums, at a European level. In this contribution, we analyze two major sources of strategic support for managers of cultural heritage: direct support through public policies (National Digitization Plan, in application of the PNRR) and the ecosystemic support of knowledge offered by scientific research. The graphic synthesis, through the entrepreneurial formula, of the shortcomings and supports shows how, alongside the certainly positive aspects linked to the awareness of part of the strategic needs, the reflection is not yet complete or mature, revealing serious risks for the structures and for organization-territory relations.