Meeting Societal Expectations

As media are moving towards the ubiquitous capturing and processing of (personal) data, a key challenge is how to maintain trust and counteract manipulation (Susser, Roessler & Nissenbaum, 2019). Despite societal expectations in Europe that we can design ethical AI, and that developers and governments should share responsibility for the outcomes of AI use, it is unclear how we can effectively achieve these goals (Kerr, Barry & Kelleher, 2020). Much effort to date has been on technological solutions to fairness and explainability, and on the potential role of ethics and privacy by design. By contrast we focus on the challenge of responsibility as a potential source of European leadership and competitiveness. We are collaborating on an agenda which takes a multi-level distributed approach to the design and governance of AI. In this presentation we will outline our research agenda and give examples from ongoing and future projects.