Twitter communication analysis during the 2020 US presidental election

Politika je sastavni dio naše svakodnevice te bez nje drţave ne bi funkcionirale onako kako bi trebale. Sjedinjene Ameriĉke Drţave imaju izrazito kompliciran izborni sustav te je iz toga razloga komunikacija putem razliĉitih kanala iznimno vaţna, kako za stanovništvo, tako i za same politiĉare. Politiĉka komunikacija putem medija zapoĉinje razvojem radija i televizije. Kasnije se ista ta komunikacija poboljšava razvojem interneta i društvenih mreţa koje su danas glavni alat za komunikaciju profesionalnih politiĉara i šire javnosti. Jedna od popularnijih mreţa za navedenu komunikaciju jest Twitter. Analizom korisniĉkih raĉuna odabranih politiĉara tijekom ameriĉkih predsjedniĉkih izbora 2020. godine, utvrĊeno je tko je na kakav naĉin komunicirao s javnošću i tko je u toj komunikaciji bio uspješan. U prvoj fazi istraţivanja analizirao se broj objava, nakon toga format objava te naposljetku stil i jezik kojima su se subjekti koristili. Politics are an integral part of our everyday life, and, without it, none of the states would function properly. The United States of America has an extremely complicated electoral system. Thus, communication through various channels is essential - both for the politicians and the population of said state. Political communication through the media began with the development of radio and television. This same communication was later enhanced by the development of the Internet and social networks, which today are the primary tool for communication between professional politicians and the public. One of the more popular networks for political communication is Twitter. By analyzing the user accounts of selected politicians during the 2020 US presidential elections, it has been determined who communicated with the public in what manner, and who was successful in it. In the first phase of the research, the number of posts was analyzed, followed by the format of the posts, and, finally, the style and language used by the subjects.