Social networks as an important marketing tool

Završni rad Društvene mreže kao važan online marketinški alat bavi se prednostima i nedostatcima oglašavanja na društvenim mrežama. Razvoj novih tehnologija, posebice Interneta i društvenih mreža dosegao je visoku razinu, a samim time oni su postali jedni od neizbježnih kanala oglašavanja proizvoda i usluga. Društvene mreže promijenile su način na koji mlađa, ali i dobar dio srednje i starije populacije komunicira. Njihovom pojavom promijenio se i način rada marketinga u uspostavljanju kontakta sa potrošačima. Društvene mreže kao što su Facebook, Instagram i YouTube više nisu samo platforme za dijeljenje zabavnog sadržaja i komunikaciju, već se njima služe i poslovni ljudi iz cijelog svijeta. Cilj ovog završnog rada je pobliže objasniti funkcioniranje društvenih mreža, oglašavanje na istima i samu svrhu tog načina oglašavanja. The paper Social networks as an important marketing tool deals with the advantages and disadvantages of social media advertising. The development of new technologies, especially the Internet and social networks, has reached a high level, and thus they have become one of the inevitable channels for advertising products and services. Social networks have changed the way younger, but also a good part of the middle and older population communicates. With their appearance, the way of marketing has changed in establishing contact with consumers. Social networks such as Facebook, Instagram and YouTube are no longer just platforms for sharing entertainment content and communication, but are also used by business people from all over the world. The main goal of this paper is to explain in more detail the functioning of social networks, advertising on them and the very purpose of this method of advertising.