The Go-To-Market and Opportunities Booklet

This booklet has been produced by the partners of the EPRISE project. It provides an overview of the opportunities for photonics in the Medical Technology, Pharmaceutical, Agriculture, and Food sectors as well as information useful for SMEs to overcome market-entry barriers. It gathers the most relevant outcomes of the European Photonics Roadshow, including best practices, lessons learnt, takeaways and tips from experts. Information consists of: • general articles presenting target market trends and possible applications of photonics, and highlighting how the latter can contribute to solve societal challenges; • technical articles dealing with both market-specific topics such as clinical trials and pharmaceutical clinical trials and cross-sectoral themes such as access to finance, Intellectual Property (IP), start-up support, internationalisation. Finally, one case study per market has been selected as an example of challenges commonly faced by companies (scale-up manufacturing and regulatory strategy, access to large companies and IP strategy, recognition from end users, diversification). The booklet mainly targets photonics SMEs entering the four target markets to help them enhance their business skills, but also integrators and end users to increase their awareness of the potential of photonics-based solutions in their sector. Printed booklets will be distributed amongst the members of the EPRISE partners (photonics supply chain) and their regional and national funding bodies to stimulate investment in photonics ventures. The booklet will be also available on the project website in the form of e-book. This will enable larger dissemination towards local sectoral clusters and photonics clusters not part of the consortium, and companies active in other technological areas (e.g. robotics) to foster collaborative projects in the target markets.