Radiative neutrino mass in 331 scheme

We propose a new radiative mechanism for neutrino mass generation based on the 3-3-1 electroweak gauge group. Lepton number is a symmetry of the Yukawa sector but spontaneously broken in the gauge sector. As a result light Majorana masses arise from neutral gauge boson exchange at the one-loop level. In addition to the isosinglet neutrinos which may be produced at the LHC through the extended gauge boson "portals", the model contains new isosinglet quarks which can also lie at the TeV scale and provide a plethora of collider phenomena.
Comment: 4p, 2 figs. Minor typos corrected. Matches published version