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Foreign-language Reviews: Help or Hindrance?
- Source :
- Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, CHI 2017
- Publication Year :
- 2017
-
Abstract
- The number and quality of user reviews greatly affects consumer purchasing decisions. While reviews in all languages are increasing, it is still often the case (especially for non-English speakers) that there are only a few reviews in a person's first language. Using an online experiment, we examine the value that potential purchasers receive from interfaces showing additional reviews in a second language. The results paint a complicated picture with both positive and negative reactions to the inclusion of foreign-language reviews. Roughly 26-28% of subjects clicked to see translations of the foreign-language content when given the opportunity, and those who did so were more likely to select the product with foreign-language reviews than those who did not.
Details
- Database :
- arXiv
- Journal :
- Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, CHI 2017
- Publication Type :
- Report
- Accession number :
- edsarx.1702.00210
- Document Type :
- Working Paper
- Full Text :
- https://doi.org/10.1145/3025453.3025575