Heterogeneous drivers of overnight and same-day visits

This paper aims to explore the factors stimulating different tourism behaviours, with specific reference to same-day visits and overnight stays. To this aim, we employ mobile network data referred to the area of Lombardy. The paper highlights that larger availability of tourism accommodations, cultural and natural endowments are relevant factors explaining overnight stays. Conversely, temporary entertainment and transportation facilities increase municipalities attractiveness for same-day visits. The results also highlight a trade-off in the capability of municipalities of being attractive in connection to both the tourism behaviours, with higher overnight stays in areas with more limited same-day visits. Mobile data offer a spatial and temporal granularity allowing to detect relevant patterns and support the design of tourism precision policies.