How can new farmers improve their entrepreneurial performance? Qualitative comparative analysis based on fuzzy sets

Based on the configuration theory, this paper discusses the multiple concurrent causes and causal complex mechanisms affecting the performance differences among different new farmers. Using the fuzzy set qualitative comparative analysis method, taking 40 cases of CCTV’s “ZHI FU JING” column as samples, the paper analyzes the necessary conditions for new farmers to produce high performance by the anthefactory-variable configuration composed of human capital, social capital, psychological capital, entrepreneurial learning and entrepreneurial opportunity identification. The results show that: (1) high human capital is the necessary core condition for new farmers to produce high entrepreneurial performance, lack of high entrepreneurial learning and lack of high entrepreneurial opportunity identification is the core necessary condition for low entrepreneurial performance; (2) the driving mechanism of new farmers’ high entrepreneurial performance is divided into three paths, and the driving mechanism of new farmers’ low entrepreneurial performance is divided into two paths; and (3) the ways of inhibiting new farmers’ performance and promoting their performance are asymmetrical.