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MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
- Source :
- Вестник Донского государственного технического университета, Vol 10, Iss 8, Pp 1315-1322 (2018)
- Publication Year :
- 2018
- Publisher :
- Don State Technical University, 2018.
-
Abstract
- Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of the basic modern marketing concepts which adoption into the activity of medical institutions will positively affect the development of Palestinian medical institutions is revealed.
Details
- Language :
- Russian
- ISSN :
- 19925980 and 19926006
- Volume :
- 10
- Issue :
- 8
- Database :
- Directory of Open Access Journals
- Journal :
- Вестник Донского государственного технического университета
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.0662928f67be4aaa8ba3eae5032255c8
- Document Type :
- article