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Online purchasing in Serbia during the covid pandemic
- Source :
- Megatrend Revija, Vol 20, Iss 3, Pp 25-37 (2023)
- Publication Year :
- 2023
- Publisher :
- University Dzon Nezbit, 2023.
-
Abstract
- Internet-based purchasing (online purchasing) in the Republic of Serbia is analyzed, comparing the period before the Covid-19 pandemic versus afterwards, aiming to discover the effect of the pandemic on customer behavior during online purchasing. A sample of 217 individual shoppers from Serbia has been examined in the period from July to September 2022. T-test is applied. Results show that: (1) online purchasing has increased during Covid, (2) purchasing preferences for product categories have changed, (3) the amount spent on online purchases has increased in the Republic of Serbia. In conclusion, Covid has had a significant impact on consumer behavior in regards to online purchasing.
- Subjects :
- online purchasing
covid
serbia
Economics as a science
HB71-74
Subjects
Details
- Language :
- English, Serbian
- ISSN :
- 18203159 and 25603329
- Volume :
- 20
- Issue :
- 3
- Database :
- Directory of Open Access Journals
- Journal :
- Megatrend Revija
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.0ca8c42d58d148a5a6ce46d4b20f2ca5
- Document Type :
- article
- Full Text :
- https://doi.org/10.5937/MegRev2303025H