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Values of Infographics for Promoting Cultural Learning Resources and Tourist Attractions: A Case of Patum Village in Thailand

Authors :
Nilobon Wimolsittichai
Source :
Journal of Information Science Theory and Practice, Vol 12, Iss 1 (2024)
Publication Year :
2024
Publisher :
Korea Institute of Science and Technology Information, 2024.

Abstract

Infographics are influential and valuable communication tools for providing information, and can be used for promoting cultural learning resources and cultural tourism destinations. Therefore, this article presents values of using infographics for promoting Patum’s culture and tourism in Phrao District, Chiang Mai, Thailand as cultural learning resources and tourist attractions. Employing a research and development approach, this study utilized three distinct instruments: (1) an interview form engaging 40 locals to uncover insights on promoting Patum village, (2) an assessment form evaluated by three arts and design experts, and (3) questionnaires distributed to 92 participants to gauge perceptions and satisfaction. The findings showcased the high quality and appropriateness of the eight infographics. Audiences derived six key values, including acquiring knowledge, fostering the promotion of Patum’s culture, festivals, religions and beliefs, deriving aesthetic enjoyment, encouraging cultural tourism, contributing to the education sector, and enhancing comprehension of Patum’s history. Participants expressed high satisfaction (x-=4.46) with the infographic use. The developed infographics are usable and valuable information to help audiences recognize Patum cultural learning resources and tourist destinations. They might be further tailored to the recognition of Patum village in the near future, affecting the area’s development by increasing local people’s incomes through cultural learning resources and tourism activities.

Details

Language :
English
ISSN :
22879099 and 22874577
Volume :
12
Issue :
1
Database :
Directory of Open Access Journals
Journal :
Journal of Information Science Theory and Practice
Publication Type :
Academic Journal
Accession number :
edsdoj.152b4c7bd91748b8a6d6b6d220c5e680
Document Type :
article
Full Text :
https://doi.org/10.1633/JISTaP.2024.12.1.2