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A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging

Authors :
Majcher Sylwia
Source :
Marketing of Scientific and Research Organizations, Vol 42, Iss 4, Pp 1-16 (2021)
Publication Year :
2021
Publisher :
Sciendo, 2021.

Abstract

Goal: To examine the impact of nutrition and health claims on Polish consumers’ buying attitudes and intentions.

Details

Language :
English, Polish
ISSN :
23538414
Volume :
42
Issue :
4
Database :
Directory of Open Access Journals
Journal :
Marketing of Scientific and Research Organizations
Publication Type :
Academic Journal
Accession number :
edsdoj.15597a930a49402ca5b835f16f188c1d
Document Type :
article
Full Text :
https://doi.org/10.2478/minib-2021-0018