'THE BRAZIL I HAVE' VERSUS 'THE BRAZIL I WANT': SOCIOECONOMIC INDICATORS AND THE BRAZILIAN POPULATION DESIRES

Rede Globo, a Brazilian open commercial television network and one of the leading national communication vehicles, carried out the project "O Brasil que eu quero" (The Brazil I want), in which the Brazilians reported their desires regarding the public policies they expected from the next president to be elected. Thus, the objective of this study was to analyze the opinions disclosed by Brazilians in this project, comparing them with Brazilian social indicators. A total of 2,034 testimonials were analyzed qualitatively through content analysis, listing the indicators cited. The results indicated that the fight against corruption is the latent demand of society in all regions for a better future for the country. As a solution, the Brazilian people believe education is the answer to fight against it. In addition, the study presents the differences among the regions, indicating their difficulties and perceptions concerning public policies. The main contribution of this study concerns identifying five categories, namely corruption, education, employment, equality, and health, and the analysis of these categories facing Brazilian socioeconomic indicators.