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Factors influencing the appropriation of artificial intelligence technologies by the banking sector: Proposal of a theoretical model

Authors :
Rania EL OUIDANI
Source :
Moroccan Journal of Quantitative and Qualitative Research, Vol 5, Iss 2 (2024)
Publication Year :
2024
Publisher :
Moroccan Association for Applied Science and Innovation, 2024.

Abstract

Today's world is going through many changes, especially due to globalization and technological advances. Digitization has progressed a lot, especially in the last few years which have seen economic and health issues. This has strengthened the case for using digital alternatives to improve performance at a reduced price. One of the sectors most affected by the digital revolution is banking. Given the ease of life with AI technology, these developments rank among the most important in the world in terms of technological, digital, and computing advances. This paper presents a literature review of the various theories discussed on the topic. The objective is to provide a research avenue on the subject of our study by proposing a theoretical conceptual model bringing together different factors influencing the appropriation of artificial intelligence technologies in the banking sector.

Details

Language :
English
ISSN :
26658623
Volume :
5
Issue :
2
Database :
Directory of Open Access Journals
Journal :
Moroccan Journal of Quantitative and Qualitative Research
Publication Type :
Academic Journal
Accession number :
edsdoj.1f301aa5f4f4176a899f24a1b8083df
Document Type :
article
Full Text :
https://doi.org/10.48379/IMIST.PRSM/mjqr-v5i2.35100