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Frame approach to motivation of proper nouns

Authors :
Галина Вікторівна Зимовець
Source :
Вісник Харківського національного університету імені В. Н. Каразіна. Серія Філологія. Vìsnik Harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì V.N. Karazìna. Serìâ Fìlologìâ., Iss 88, Pp 109-115 (2021)
Publication Year :
2021
Publisher :
V. N. Karazin Kharkiv National University, 2021.

Abstract

The author argues for frame approach to the analysis of proper names. It relies on the action-based conception of language, according to which meaning of words is formed in communication on the ground of subjective representations of entities of objective reality. Within this approach, both linguistic and encyclopedic knowledge are taken under account. Therefore, it is important to consider all set of perceptions and ideas an individual has about a referent. The nominator selects a name based on a specific motivation that sometimes remains vague for a recipient. 'Internal form' of the word relies on a range of different features that the nominator ascribes to a respective object. Originally, proper nouns also have a transparent motivation, which is clear for a nominator. This motivation depicts relevant features of an object of nomination. From perspective of this theoretical model, the author has analyzed motivation of Ukrainian business names that allowed defining the structure of the business activity frame that is activated in the process of companies and organizations naming. The main slots of this frame include 1) object of an activity; 2) recipient of an activity, i.e. a potential client or a partner; 3) addresser, i.e. an actor, an agent who produces something or delivers services; 4) place of activity in a broad sense, including type of premises and geographical location; 5) organizational form. There are additional slots of the frame that are integrated into slots of an addresser and a recipient – 6) evaluation and values (pragma-axiological motivation), and 7) individual and collective symbols (symbolical motivation). The last two slots are based on an intensional meaning of motivators. The frame highlights stereotype understanding of the situation of interpersonal interaction in public and economic sphere.

Details

Language :
English, Ukrainian
ISSN :
22271864
Issue :
88
Database :
Directory of Open Access Journals
Journal :
Вісник Харківського національного університету імені В. Н. Каразіна. Серія Філологія. Vìsnik Harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì V.N. Karazìna. Serìâ Fìlologìâ.
Publication Type :
Academic Journal
Accession number :
edsdoj.1fbaffa1bc584c3abcf5d0f5f3b4dd00
Document Type :
article
Full Text :
https://doi.org/10.26565/2227-1864-2021-88-17