Multi-source auxiliary information tourist attraction and route recommendation algorithm based on graph attention network

In the field of tourism recommendation systems, accurately recommending scenic spots and routes for users is one of the hot research directions. In order to better consider the complex interaction between user preferences and attraction features, as well as the potential connections between different information sources, this study constructed a graph attention network model using knowledge graphs for tourist attraction and route recommendations, and extracted features from visual images using visual geometry group-16. The results indicate that, in Xian, when the learning rate is 0.01, the area under the curve value is 0.916. The area under the curve of New York is 0.909, and the learning rate is 0.001. The area under the curve value of the Tokyo dataset is 0.895. When the learning rate is moderate, the model quickly stabilizes in the first 16 rounds and reaches its optimal state in 26–30 rounds. When the propagation depth is 2, the accuracy is 0.920, 0.905, and 0.895, respectively. After introducing visual features, the accuracy, recall, and F1 score improved by 10 to 15.7%. The multi-layer perceptron further increased the effect by 4–6%. These experimental data fully demonstrate the effectiveness and accuracy of the recommendation algorithm. This study provides a powerful tool for tourism recommendation systems, which helps to further improve user experience.