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Danske aids-kampagners repræsentation af hiv/aids 1983-1996
- Source :
- Kvinder, Køn & Forskning, Vol 35, Iss 1 (2023)
- Publication Year :
- 2023
- Publisher :
- The Royal Danish Library, 2023.
-
Abstract
- The representations of HIV/AIDS in Danish AIDS campaigns 1983-1996. In this article we have investigated the representation of HIV/AIDS in Danish campaign material from 1983-1996. We have collected and digitized approximate 130 pieces of campaign materials, published by approximately 30 different organizations, administrative authorities, and municipalities in the period from 1983-2000. Using a cultural studies inspired strategy of analysis, we investigate how HIV/AIDS is visually, metaphorically and rhetorically signified in the material. Our analysis show that a specific homosexual aesthetic is formed by using a camp visual style of homoeroticism and homo-iconography. We argue that the campaigns not only work through reason but also by making intimate relations, identity, and desire to its object and strategy. Secondly, as the material rarely visualizes a body living with HIV or AIDS, our analysis shows, that HIV/AIDS are metaphorically and visually represented in the material as the catastrophe, that is hidden, and the biblical fall. Thus, we conclude that a visual and metaphorical chain of equivalencies that links HIV/AIDS with homosexuality, the sin, and the catastrophe, is present in the Danish HIV/AIDS campaigns.
- Subjects :
- hiv/aids
sexuality
LGBT
visual analysis
metaphors
campaigns
Social Sciences
Subjects
Details
- Language :
- Danish, English, Bokmål, Norwegian; Norwegian Bokmål, Swedish
- ISSN :
- 22456937
- Volume :
- 35
- Issue :
- 1
- Database :
- Directory of Open Access Journals
- Journal :
- Kvinder, Køn & Forskning
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.209f530678c346f8bc44bcf27860a221
- Document Type :
- article
- Full Text :
- https://doi.org/10.7146/kkf.v35i1.138224