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The Dilemma of Empty Halls
- Source :
- Musical Offerings, Vol 14, Iss 2, Pp 53-66 (2023)
- Publication Year :
- 2023
- Publisher :
- Department of Music and Worship, 2023.
-
Abstract
- Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
Details
- Language :
- English
- ISSN :
- 23308206 and 21673799
- Volume :
- 14
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Musical Offerings
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.21541da0df7f466b9eedc021ccd45d6b
- Document Type :
- article
- Full Text :
- https://doi.org/10.15385/jmo.2023.14.2.1